Four elements to the online business cycle, along with research on website design and online marketing techniques.
Your online business reputation is determined by a number of factors, most of which you control with your content creation and distribution, but Google technology also plays a pivotal role in determining your domain authority.
Domain Authority is not associated with Google at this point, and they use a scale of 0 to 100 as their rating system. The closer your site is to 100, the more "authority" it receives.
A company called MOZ is the official keeper of the domain authority. They have developed a proprietary algorithm that measures different variables and assign a score of 1 to 100. It turns out, after reviewing the hundreds of sites, that a score of 60 has been determined an average website. Hence, this is the way, currently, that domain authority is calculated.
Make no mistake, Google does use EEAT measurements on every website, along with the helpful content. Your website content must be aligned with those two guidelines to be a contender for the top organic listings in search results.
An inbound link is a link to your website or blog from another website or blog.
Your website design is the foundation of your inbound links. As you build superior content, other businesses and platforms want to share your information with their website visitors, which means more links to your website pages.
Social media may be the most common and easiest way to establish inbound links to your website.
Building business profiles is another method to produce inbound links. Another method is to include a link to your site when you post content or distribute media. For example, when you leave a link to your web page in a video you post on YouTube and Vimeo,
Email marketing is a very popular method of link distribution. When recipients of your email open your content, there is at least one link to click to visit your website.
There are four main elements of every online business.
You have to know your target audience and understand the characteristics or preferences they have. This understanding, which is ongoing, will help you find where they hang out on the internet and what benefits they are looking for.
You want your content to solve problems for your target audience and naturally illustrate the benefits of your products and services.
The content you publish and distribute must be educational and engaging. As well, you must follow the current privacy regulations in terms of keeping website visitors safe and secure.
With the sweat equity you pour into your website and online content, make sure, whenever possible, that you own it. Yes, as the copyright owner, but also as to where your content is distributed. For example, you don’t want to put months or years of content on a platform or in a channel that can shut you off and cancel your account, before they provide your content back to you in a way that is transferable to another platform.
As a website owner, you are a content creator, content publisher, and content distributor. You demonstrate your expertise with your experience by using your content as you publish it on the internet with the minimum number of labor hours, aka an optimized work flow.
Below are 30 statistics from research on methods, tools, and providers of website design and online marketing services.
- Google and Meta will together capture 48.4% of all U.S. digital ad revenue this year (28.8% for Google and 19.6% for Meta), down from 54.7% at their peak in 2017 (34.7% for Google and 20.0% for Meta).
Insider Intelligence, 2022
* Lead generation (cited by 61% of corporate marketers) and Web site traffic (57%) are the top SEO objectives for marketers at enterprise companies in 2015. 54% want to improve traffic conversion rates. Just 24% cited attributing sales and revenue to SEO as a top goal.
MediaPost
* Organic search drives 51% of all visitors to business-to-business and business-to-consumer Web sites, whereas paid-search drives 10% and social 5%.
BrightEdge
* 64.97% of web traffic is via a mobile device, vs. 32.86% on desktop, and only 2.16% on tablet.
Similarweb, 2023
* 92% of internet searches happen on a Google property.
Stastica, 2023
* 67% of B2B buyers start the buying process with a broad web search.
linchPinSEO, 2023
* Almost 50% of websites get 4-6 page views per visit. And 35% of websites get 7-10 page views from each visit. Just 17% of websites get between 1 and 3 page views per visit.
Hubspot, 2023
* 86% of marketers told us that data privacy changes have impacted their overall marketing strategy over the past year.
Hubspot, 2023
* The most popular landing page uses is one hat collects just the email address, which is called a "squeeze landing page".
Hubspot, 2022
* A URL’s number of Google +1s is more highly correlated with search rankings than any other factor.
Ber|Art
* 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
HubSpot, 2017
* A typical searcher uses about 3 words in their search query.
Jumpshot, 2022
* 72% of marketers say relevant content creation was the most effective SEO tactic.
Ascend2, 2015)
* Google accounted for 91% of US site visits produced by mobile search in Q3 2017.
Merkle, Digital Marketing Report Q3 2017
* 254/500 Small-medium businesses only have a basic understanding of SEO.
Higher visibility, 2017
* 95% of page-1 Google results are now HTTPS.
Serpwatch, 2022
* According to retailers, most customers, about 82 percent, conduct research online.
Forbes
* 27% of people use voice search on mobile. The average voice search result is 29 words in length. 36.6% of US residents use voice assistants.
Semand Sage, 2022
* 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
HubSpot, 2017
* Small business owners and their employees has revealed that 57% do not have an SEO strategy.
Search Engine Hournal, 2022
* 72% of marketers say relevant content creation was the most effective SEO tactic.
Ascend2, 2015
* Google accounted for 91% of US site visits produced by mobile search in Q3 2017.
Merkle, Digital Marketing Report Q3 2017
* 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
Ambassador
* 63% of customers actually expect companies to offer customer service via their social media channels, and 90% of social media users have already used social media as a way to communicate with a brand or business.
Smart Insights
* 80% of companies online are under the impression that they deliver exceptional social media customer service, while only 8% of their customers say that they agree.
Smart Insights
* The active number of global mobile social media users is 3.3 billion global equaling 42% penetration (Source: Statista). Nearly 1 million people used mobile social media for the first time each day in 2018.
We Are Social.
* Users spend on average 69% of their media time on smartphones.
comScore.
* 96% of the people that discuss brands online do not follow those brands’ owned profiles.
Brandwatch
* 84% of sharing of content is happening outside of social networks, on channels like email, instant messenger and SMS.
RadiumOne
* Visual content is more than 40 times more likely to get shared on social media than other types of content.
HubSpot
* Google estimates that the Internet now contains roughly five million terabytes of data – but the search giant has indexed only 0.04% of it all.
The Wonder of Tech
* Integrating PPC and organic SEO efforts results on average in a 25% increase in clicks and a 27% increase in profits over isolated or disconnected efforts.
Digital Marketing Philippines
* Google’s advertising revenue is larger than that of the entire U.S. print industry.
The Wonder of Tech
* 30% of companies outsource their paid search advertising, and 28% do so for display advertising.
MediaPost
* Total internet advertising spending is growing 16% per year. Mobile accounts for 11% of the total.
TechCrunch
* 61% of CMOs say search engines are an effective marketing channel.
AdWeek
* Nearly half of digital marketing budgets are spent on search, with 31% on paid search and 18% on SEO.
MarketingProfs
* In PPC search ads, 86% of all ad impressions accrue to the top four spots.
clickZ
* Overall, U.S. marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019 — growing at a 12% compound annual growth rate (CAGR) — but search will remain the largest share of interactive spend.
MediaPost