It could be that a new visitor becomes a subscriber. Or, a visitor watches a video or emails you a question. Or, of course, the holy grail - someone makes a purchase at your site.

We are swimming in a sea of content on the web. Ever since Google decreed that content is king, content marketers have been churning it out as their jobs depended on it. Some of it is stuffed with value and oozing with insight yet the vast majority is worthless fluff.

Your website design is an assortment of published media, along with the media you distribute in social media channels, all of which are you creating the tone of your products and services.

Truly, your website is your business showcase to potential customers and prospects.

It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.

The success of every website content strategy relies upon the consistent delivery of valuable and educational information, with the intention they ultimately reward your business with their loyalty.

Learn about putting free Google tools to work and improve your website.

Check out my article on Google Search and AI