Website Marketing Mechanics

Websites are the proven method that is salable, robust, and reliable to showcase your business. Special features can be added to a simple website that includes a document library and/or a display of your inventory using text and/or photos. Both of these features are accomplished using a database or Excel file for easy maintenance.

We do provide the file migration service to build online libraries and online inventories. We also provide the more common services such as building and sustaining professional website development with website design and online marketing to perpetuate organic search results.

Keep in mind that the first and foremost objective of any website is to produce organic search results on a continuous basis.

This is how Google Support defines an organic search result, "A free listing in Google Search that appears because it's relevant to someone's search terms. Non-organic search results are paid advertisements. The ads above organic results contain a “Sponsored” box. The ads to the right of organic results have a “Sponsored” box above them.

Three important keys to success in your website marketing are:

1. Content is the root of your search engine presence. We design and maintain unique content from brochures to videos, to specialized content sections with Web3 specifications.

2. Research your competition. That work will identify your competition which equates to a smarter investment of your marketing dollars. Taking the pulse of your campaign periodically measures potential successes and risks to evaluate possible outcome(s) and is easily accomplished with analytics that is free or with a subscription.

3. Use AI sporadically to generate your content, which I cover in more length below.

In today's digital world, the need to migrate from paper documents, and or files, to digital files located on a central online repository is becoming more and more apparent. The cost of outsourcing this project is more reasonable than using employees due to the skill set necessary including doc optimization, doc/file organization, doc/file library setup, and necessary equipment.

While the process of migrating physical documents to digital files can seem daunting, the benefits of doing so far outweigh the costs. Here are five key benefits of migrating document files to digital files:



1. Reduced Physical Storage Space
One of the biggest benefits of migrating document files to digital files is the amount of physical space that is saved. With digital files, you don't need to store boxes and piles of paper documents, which can take up a significant amount of space. This reduces the need for extra storage space and can save you money in the long run.



2. Increased Accessibility
Digital files are much easier to access than physical documents. With digital files, you can access them from any device with an internet connection, as opposed to having to search through physical documents. This makes it much easier to find the documents you need and to share them with other people.



3. Increased Security
Digital files are much more secure than paper documents. With digital files, you can encrypt them with passwords and use other security measures to keep them safe. This increases the security of your documents and reduces the risk of them being lost or stolen.



4. Automation
Digital files are much easier to automate than physical documents. You can set up processes to automatically transfer documents from one location to another or to automatically back them up. This can save you time and effort, as well as reduce the risk of human error.



5. Cost Savings
Migrating document files to digital files can save you a lot of money in the long run. By eliminating the need for paper documents, you can save money on printing costs and storage costs. In addition, the increased efficiency of digital files can save you time and effort, resulting in more cost savings.


As well, when digital files are stored on the cloud or off-site at a web hosting agency there is improved safety, which includes eliminating the loss due to fire damage or even theft of important, irreplaceable files.

Contact us today to discuss your migration project.

In today's digital age, having a product inventory online on your website is essential to staying competitive. As an online business owner, having a product inventory online can provide you with a multitude of benefits, as well as, standing ahead of your competition.

Over the years we have used one of two methods for creating an online inventor. One is to purchase an off-the-shelf software and customize it. The second method is taking an Excel file that you have created, or we create for you, and feeding that into a display showing on your website page(s).

When you start comparing the multitude of programs out there from existing inventory software management, the differences can be a mind-boggling and time-consuming process for research. The inventory solution phases involved are design and test, implementation, and maintenance. There are many stories of under-budgeted software projects, poor implementations, below-par business performance, and frustrated customers.

Our services cover customized design/test, implementation, and maintenance. We have found that most small and medium-sized businesses can have all the success they require using an Excel sheet or turning that into a database, to use online. That system makes the back end easier to maintain and the front end of the system, user interface, will accommodate just about any controls needed. three benefits of putting your inventory online are as follows:


1. Increased Visibility: By having your product inventory online, you will be able to reach a larger target audience. Your customers will be able to browse your inventory from the comfort of their own homes without ever having to step foot in a store. This makes it easier and more convenient for customers to find the items they are looking for, leading to increased visibility and sales.



2. Automation: Having an online product inventory means that you can automate many of the tedious tasks associated with inventory management. For example, you can set up automated notifications when items are low in stock or when new items are added to your inventory. This will help to make sure that your customers are always able to find the items they need and that you are always stocked up.



3. Accessibility: With an online product inventory, you and your customers will have access to your inventory at any time. This will allow you to make changes and update your inventory quickly and easily. Furthermore, you will be able to track sales data and make decisions based on customer demand.



Overall, having a product inventory online in your website can provide you with a variety of benefits. Increased visibility, automation, and accessibility are just a few of the advantages that you can gain from having an online product inventory. With the right strategy, you can use your online product inventory to connect with your target audience, expand your sales, and improve your ROI.

Contact us today to discuss your online inventory project.

Everyone seems empowered with this new strategy of AI content that will greatly help in sustaining content in marketing efforts. A lot of questions and some concerns swarming about for now.

I am sure that as more methods get sorted out and some AI evaluations begin to appear, more confidence will come forth to use AI in earnest. If you have some good or bad experiences with AI content I would enjoy hearing from you.

Below are five pros and cons of using AI content on a website - generated by an AI writer tool.

Pros:

1. Speed: AI-generated content is often created quickly and efficiently. This can be beneficial for businesses that want to quickly get their content out to their audience.

2. Cost-effectiveness: AI-generated content is often cheaper than hiring a human writer. This can help businesses save money while still providing quality content.

3. Personalization: AI-generated content is tailored to the user’s interests. This can help create an engaging and personalized experience for users.

4. Accuracy: AI-generated content is often free of errors, making it more accurate than content created by humans.

5. Variety: AI-generated content can provide users with a wide variety of content topics and styles.

Cons:

1. Lack of Creativity: AI-generated content can lack the creativity and personal touch that human writers can provide.

2. Unnatural Language: AI-generated content can sometimes sound unnatural or robotic, making it difficult to read.

3. Lack of Understanding: AI-generated content is often based on algorithms and can lack the understanding of the nuances of human language.

4. Inflexibility: AI-generated content is often inflexible and limited to the topics and styles that the algorithm is programmed to generate.

5. Limited Use Cases: AI-generated content is not suitable for all use cases. For example, AI-generated content is not suitable for highly creative pieces such as fiction or poetry.

I am no expert on AI but I do enjoy thinking and relatins my experience of website work, so I am finding AI-driven content, as far as text goes, a little dry. At this point, I have not used any other AI tools for website building.

I will be writing about more about AI and website marketing in future posts. Here is a recent article.