The USA does not have federal online privacy laws to protect the privacy of folks while they browse the internet. This results in data being catered and sold to third parties about website visitor browsing habits and purchases.

However, many states are enacting laws to protect consumers online. Here is a website with an updated list of those states.

Collecting data from multiple sources - stores, website visits, and other sites you visit allows the larger companies with resources to compile that data into profiles about your behaviors.

The European Union (EU) has set forth the General Data Protection Regulation (GDPR) which is the gold standard for website privacy in all aspects. It covers the simple website visitor experience and also the more complex server issues of the data mechanics of enterprise websites.

How can you protect the privacy of website visitors and also discover the success of converting your target audience? Those answers are the learning objective of this article.

1. What does it mean to track a website visitor?
   
2. Compare tools that capture website visitor information.
   
3. How to modernize your website privacy policy.
   
4. Move forward with optimal website visitor privacy.
   

Updates on EU privacy regulations. :: Updates on USA privacy regulations.