This is an update on website visitor privacy laws in the USA.

A broad bipartisan federal privacy bill that died in Congress last year has quickly become the template for a statehouse-by-statehouse campaign to enact tough new restrictions on how Americans' personal data can be mined and shared on websites.

Lawmakers in Massachusetts and Illinois are already proposing privacy measures modeled on the federal bill, and Democrats in Indiana are using it as inspiration to strengthen legislation that's already been proposed. Four other states have already passed their own data privacy laws in the past two years -- raising anxiety levels among tech companies about a national "patchwork" of hard-to-navigate data rules -- but encouraging advocates who see an appetite for broader consumer protections.

"We were wondering if there would be something passed federally. It would guide what we would be doing for the state," Democratic Indiana state Sen. Shelli Yoder said in an interview. "Because that failed, it put us in a position of needing to do something." The new statehouse focus by privacy advocates isn't necessarily designed to sweep across all 50 states but rather tighten regulations just enough in just enough places to force the industry into a de facto national standard.

they're hoping to enact state-level privacy proposals that align closely with what Congress attempted to pass with the American Data and Privacy Protection Act: regulations that would limit what data companies can collect and share, create a data broker registry, and establish new rights for Americans to delete data about themselves. But they're playing catch-up to an industry-led campaign that's made significant headway in several states, including Virginia and Utah, where weaker laws were enacted over the past two years.

Date Published: 23 Feb., 2023 Source:

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