Overview
Mobile computing is becoming more attractive and having your business listed in the Google Maps and Apple maps is a must. The first two tools are 100% free and the third tool is also free since its a document from Google developers about how they compile info about your online business to qualify it for ranking in their search results.
Tool #1
You can easily setup a free Google business profile.
- Go to the Google Account Sign In page.
- Click Create account.
- Enter your name.
- Click Use my current email address instead.
- Enter your current email address.
- Click Next.
- Verify your email address with the code sent to your existing email.
- Click Verify.
In that profile you create, be sure to keep it updated with photos and posts.
As an example, the above image shows my google business profile.
It has all the essentials of my business: website link, phone number, recent blog posts, and links to social media accounts.
Plus this listing provides a link to your website, an inbound link, from a highly ranked website (Google).
Tool #2
Another free map tool is using Apple Maps. To establish your account use this link to manage your profile and map location.
Above is the image of my biz, Plan Of Development, profile in Apple maps.
When you compare that to Google you see Apple has a long way to go to catch up with the features Goole provides in their biz profile.
The key reason, why it’s important to do the map listing in Apple is that you have a link to your website, an inbound link, from a highly ranked website (Apple).
Tool #3
Google Search Protocols Leaked
A treasure of leaked documents from Google search archive reveal the nitty gritty on important elements that measure how Google determine organic search rankings.
A few findings from these document will help you steer your SEO efforts to boos your business search rankings.
- Links Matter:
The thing to consider is PageRank. Yah, we all heard that PageRank (PR) is dead but actually its a remains a very key component/element in how Google determines your domain authority. This new version of PR is called pageRank_NS and is related to the understanding level of a web page. In other words, how the user is being helped/educated by reading the content. - Clicks Matter:
In the US vs Google anti trust trial it’s become clear that clicks do detract or boost your business ranking. - Brand Matters:
Maybe the bigger surprise is how IMPORTANT your bran is in the eyes of Google. How does that happen? I have been talking about this for years in many articles. But, it relies on quality and fresh content in your website and social media channels. - Chrome Matters:
As a fact now, there is a element that contributes positively to your ranking which takes place when users view your content in Chrome browser. This process utilizes cookie history, logged-in Chrome data, and pattern detection (referred to in the leak as “unsquashed” clicks versus “squashed” clicks) as way to reduce spam sites and processes.
There is much to cover in these leaked docs from Google.
Lets begin by looking at the complexity of how Google measures clicks and engagements.
Consider this scenario about searhing and search results that are clicked.
Google examines clicks and engagement on searches both during and after the main query (referred to as a “NavBoost query”). For instance, if many users search for “Plan Of Development,” don’t find PlanOfDevelopment.com, and immediately change their query to “PlanOfDevelopment” and click PlanOfDevelopment.com in the search result, PlanOfDevelopment.com (and websites mentioning “PlanOfDevelopment”) will receive a boost in the search results for the “Plan Of Development” keyword.
From that scenario you begin to see that the tracking going on by Google algorithms is based on different variables. We will see this more and more as we explore these leaked docs.
One significant takeaway of this leak is the content reveals “the most important components of Google’s algorithm appear to be navBoost, NSR and chardScores,” according to Search Engine Land.
- navBoost:
This is a scoring mechanism that is applied after a search result starts collecting clicks. - NSR:
One theory is this terms equates to Normalized Site Rank, which is measured by analyzing random chunks of website data to ascertain a score of page content overall, topic content, and paragraph content. - chardScores:
This is a site wide score that predicts site/page quality based on content. if you want to view attributes of NSR this is the doc.
A brief summary of those four is the google bots can score your page looking at chunks of your website content versus analyzing the entire site. To you and I it means, if there is a error on one page, the bots assume all the pages have an error. That may be an oversimplification, but you get my point.
Another quick understanding is having “call to actions" (CTA) on your website pages are necessary as we can see that is an important method Google uses to score your website. A CTA can be as simple as a button to go to a different web page or clicking a video to view it. There are many types of CTAs.
Summary
I believe, the most important thing you can do right now is use a strategy designed to receive clicks on a broad scale basis in search results. On your website pages make sure you have plenty of CTAs to view different content or take specific actions (EX: subscribe or make a purchase).
In regard to fortifying your website, from my first review of the leaked documents, it appears there is a ranking system of web page content that uses the following components:
Freshness
Re-rank based on fresh content.
Fresh Web Pages
Links from newer web pages.
Home Page Trust
The Trust that Google has for your page based on content it has gathered about your website and other links.
Web Page Length
Put important information early and word use plus punctuation does matter.
Navbost
Re-ranking based on click logs of website visitors.
Average Term Weight
Bold words and terms signify importance compared to words/phrases not in bold.
Short Content Score
There is difference between thin content and short content.
Title Match Score
How well does the page title match the search results.
One final note worth mentioning, which is important according to the leaded docs, is how you deal with older versions of your website pages.
I will typical use the existing page to create the new website, but in the case of site migration, many times I will change page locations.
If you are changing page location make sure to do a permanent URL forward from old URL to new URL. As example, https://mysite.com/page123.php is replaced by https://mysite.com/page777.php. As always, make sure your web page file name has a meaningful name related to the content on that web page.
The official term is “A 301 redirect is a permanent redirection” and is done using C-Panel or what every dashboard you have that controls your website domain and files.
Let me know what questions you have. I will be posting more about these leaked docs very soon.
Steu Mann
13 July, 2024
- (509) 820-0351 :: Site Last Published December 12, 2024
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