Research continues to validate that website viewers value videos more than text, and the engagement of video content outperforms any other media. This section has been update with the cost statistics of making videos.

Common Video Strategy

It’s easy to start video marketing with short introduction videos that are displayed on your web pages, social media, and blog. That means for every video you use it at least three times. Your investment in video is permanent media creation.

"The most commonly created types of video are explainer videos, but video is used incredibly widely, for an ever-increasing number of goals. 60% of people say website visitors clicking a video to watch the content, is the main factor of video marketing success."
Wyzowl, 2022

#1 Example Of Video Marketing

A family-owned manufacturing company that has been operating for decades had its business significantly increased as we produced these "how-to" videos.

The attraction point according to video watchers is that they showed something being built along with the final result.

#2 Example Of Video Marketing

The owner of this landscaping company was told over and over again, by his new clients, that the "before and after" videos displayed on his website helped them to have confidence in hiring him.

#3 Example Of Video Marketing

There’s no strategy like video marketing for educating, generating leads, and converting customers.

This is a video of building a home by a prominent builder. The videos were used on web pages, sent to construction company clients as updates, and used as blog posts.

Plan Of Development Services

#4 Example Of Video Marketing

A short video is helpful to illuminate the services and products you offer.

There are many styles and freatures of making video which can be easily accomplished using photos from your phone or professional photos too.

#5 Example Of Video Marketing

Aztec Electrical uses videos to distribute in social media and on their website using photos and video clips of their residential, commercial and industrial projects.

Comments On Video Marketing Costs

Video marketers are reporting these statistices.

These people can be business owners, website marketing agencies, specialized contractors, and/or folks just making videos for their own websites.

42% of video marketers say they spend between $0 and $500 on an average video.

18% of video marketers spend between $501 and $1,000 on an average video.

25% of video marketers spend between $1,001 and $5,000 on an average video.

9% of video marketers spend between $5,001 and $10,000 on an average video.

3% of video marketers spend between $10,001 and $20,000 on an average video.

4% of video marketers spend more than $20,000 on an average video.

Provided by Wyzowl in 2022 and/or 2023

Uses Of Video Marketing

These numbers cam from respondents to email surveys.

71% of marketers created social media videos in 2022.

70% of marketers created explainer videos in 2022.

50% of marketers created presentation videos in 2022.

46% of marketers created testimonial videos in 2022.

46% of marketers created video ads in 2022.

42% of marketers created teaser videos in 2022.

40% of marketers created sales videos in 2022.

36% of marketers created product demo videos in 2022.

23% of marketers created videographics in 2022.

21% of marketers created customer onboarding videos in 2022.

21% of marketers created customer service videos in 2022.

20% of marketers created staff training videos in 2022.

5% of marketers created app demo videos in 2022.

15% of marketers created new hire onboarding videos in 2022.

Provided by Wyzowl

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