Website owners using RSS benefit from a robust technology tool to easily syndicate thier content across all platforms.

What Is RSS?

RSS stands for Rich Site Summary or Really Simple Syndication. It’s an efficient way for businesses to keep their customers informed and engaged. RSS allows businesses to deliver content to their customers in an organized and timely manner. It is a great way to promote products and services and keep customers apprised of the latest news and updates.

5 Immediate Benefits Of RSS

Using RSS in online marketing can help businesses reach more potential customers, increase their visibility, and boost their sales. Here are some of the benefits of using RSS in online marketing for a business:

  1. Increase Visibility: By using RSS, businesses can distribute their content to multiple online channels, including social media sites, blogs, and other websites. This helps businesses to gain more exposure and reach a larger audience.

  2. Increased Traffic: RSS helps to drive more traffic to a business website. When customers subscribe to an RSS feed, they are more likely to visit the website and explore the products or services.

  3. Build Brand Recognition: RSS helps build brand recognition and trust. Customers who subscribe to an RSS feed are more likely to be loyal customers.

  4. Automate Content Delivery: RSS allows businesses to automate content delivery. This saves time and money as businesses do not have to manually post updates on various websites and social media channels.

  5. Monitor Customer Engagement: RSS helps businesses monitor customer engagement. Businesses can track how many people are subscribing to their RSS feed, how often they are viewing the content, and which content is receiving the most engagement. This helps businesses to tailor their content to their customer’s needs and preferences.

Is RSS A Online Marketing Tool?

By using RSS in online marketing, businesses can increase their visibility, drive more traffic to their website, build brand recognition, automate content delivery, and monitor customer engagement. RSS is an efficient and cost-effective way to engage customers and promote products and services.

An RSS feed, which is also referred to as an RSS channel, is considered a web feed that allows users to access information such as blog posts, news headlines, articles, and other content from one website/blog or many websites/blogs.

RSS feeds are delivered in an XML format, which can then be read by an RSS reader or aggregator. Aggregators are programs that combine content from multiple RSS feeds into a single interface. There are many free aggregators where you can insert your RSS channel.

RSS feeds are a convenient way to access information from a wide variety of sources. Using an aggregator it's easy to subscribe to an RSS feed, users can receive updates whenever new content is posted. This makes it easier to stay informed about topics that are important to them. RSS feeds are commonly used to track news, blog posts, product information, and other content that is frequently updated.

RSS feeds can also be used to deliver content directly to an email inbox. This is known as RSS-to-email and is a great way to keep up with content without having to check multiple websites. RSS-to-email is becoming increasingly popular as more people move away from traditional emails and towards other forms of communication, such as social media.

Overall, RSS feeds are an invaluable tool for staying up-to-date with the content that matters to you. With RSS, you can receive timely updates from a variety of sources without having to manually search for information. This makes it easier to stay informed and keep up with the latest news and trends. You are welcome to submit your RSS here.

How To Make RSS Feed

An RSS feed is a great way to keep up to date with your favorite websites, blogs, and other content sources. It’s also a useful tool for creating content for your own website or blog. Here’s how to make an RSS feed.

There are several types of RSS feed and it’s easy to customize with your content. For example, you can format your RSS channel for articles - an example of the article format. Or, you can format it to display your podcast channel and use it for your iTunes station - an example of the podcast format.

Step 1: Choose a Content Source
The first step to making an RSS feed is to choose a content source. This could be a blog, website, or even a social media account. The content source should provide content that’s relevant to your audience.

Step 2: Create an RSS Feed
Once you’ve chosen a content source, you’ll need to create an RSS feed. This can be done manually or with a feed-generating tool. If you’re creating the feed manually, you’ll need to use an XML syntax and include the URL of the content source. See the next section of this doc for more info and examples. Use a text editor to create an RSS feed and save it with the extension .xml.

Step 3: Publish the Feed
The next step is to publish the feed. This can be done in a variety of ways, including via a web server, email list, or social media account.

Step 4: Update the Feed
Finally, you’ll need to keep the feed up to date. This means adding new content from the content source, removing old content, and ensuring that the RSS feed is working properly.

This is an RSS validation site where you check your feed to make sure it’s readable by bots and aggregators.

Creating an RSS feed is a great way to stay up to date with your favorite content sources and to create content for your own website or blog. With a few simple steps, you can easily create an RSS feed to keep your audience informed.

This is an RSS validation site where you check your feed to make sure it’s readable by bots and aggregators.

Creating an RSS feed is a great way to stay up to date with your favorite content sources and to create content for your own website or blog. With a few simple steps, you can easily create an RSS feed to keep your audience informed.

RSS Architecture

There are three basic pieces of information: channel, image, and item for an article feed. This feed/channel can be read by any aggregator or search bot.

When you are publishing in designated places, such as your channel in iTunes, you need to follow requirements set forth by that location which you can see in the ducats example below.

#1 Example for article RSS feed.

The code here has a generic format that can be used for articles listed anywhere on the internet or specific to your website or blog.

CHANNEL
TITLE: name of RSS feed/channel.
DESCRIPTION: short description of your feed.
PUBDATE: date published.
CATEGORY: a category that matches the content.

IMAGE
TITLE: name associated with image/logo.
URL: location of image/logo.
LINK: webpage link of feed.

ITEM
TITLE: name of the article.
GUID: link to the article.
DESCRIPTION: use the meta description tags here.


  • #2 Example for podcast RSS feed.

    You will notice there is not a styles sheet associated with this feed since its primary use is to feed a public channel in iTunes.

    The code here has more information specific to iTunes RSS requirements because it is published primarily in iTunes.

    You place this RSS feed in your website files and the bots from iTunes will periodically check it and then update your iTunes channel accordingly.

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