2024: How To Develop Improve Website Content
People have automatic expectations that a business website is the business showcase . Plus, websites make it easy for shoppers to compare vendors and products.
As an example, Pew is reporting that phones have become a factor especially for young adults in online shopping. Their research shows that almost 75% of people use a smart phone to shop in USA.
To an online business this means your website has to work on different computing devices, as well as, it must express your brand in such a way that its rememberable and demonstrates benefits to potential customers.
3 Product Ideas
1) Showcase Your Brand
- Business Examples
Use you product pages to offer product descriptions from work you have performed or from by using product photos. When you include Google snippets you make it very easy for the search bots to identify your product which is helpful to local businesses algon with a national business. - Customer Satisfaction
Using testimonials from existing clients is a proven method to boost your brand, especially when that customer feedback is directly related to one of your services. We all want to get the best benefits for the money we spend, the testimonials you show simply reinforce that money spent on your services/products is worth doing. - Benefits Of Your Business
Mentioned the benefits of your products/services is easy when you do it as solving problems of potential clients. An easy example is a plumber. Solving a clogged drain quickly is a benefit to the customer. An example for a widget it simply showing or expressing how the customer benefit in terms of saving time and money, or producing more enjoyment, or improved health, in their life.
One you understand who your target audience is, then you know what the benefits of your products are. For example, if your target market is people from age 20-30, compared to people ages 40-50, you will have two distinctive benefits for the two age groups.
2) Magnify Products
To be competitive in the online marketplace your products must be identified potential customers as solving their problem, plus they must be found in the search engines. These two steps are the foundation of your brand identity in the online world and fundamental to every content marketing plan.
The simple one is Google Analytics, which is adding code into your website page. The next one is setting your website up in Google Search Console, and the last one is adding the rich snippets to your pages. I have put together a lift of nine free website tools to help your online business.
There are other Google tools, like tag manager, that are very helpful. But these additional website tools are in the next step of development.
For example, your website, while beautiful and effective, is invisible unless you insert the Google Analytics code in your pages, its very difficult to archive organic search listings on the first page of search results.
3) Refine Digital Marketing Strategies
Your brand identity lives or dies with your content marketing.
As a website builder, or business owner, you want people to connect so they make and informed decisions that results in buying your product/service.
With product research, knowing your target market, and a proficient content publishing cycle you will stand ahead of your competition.
A. Product Research
This is the most likely case that brings a new potential customer to your website. The key is making sure you benefit from product research is having your product descriptions optimized with verbiage and photos, along with being listed in the organic results that search engines display related to your type of business, and if you are a local business, then you must optimize the search engines to understand your location. Product research can begin in the search engines as a product idea.
For example, someone is searching to find vendors offering the sale and installation of technology to use their business or home to reduce energy costs. The link between those search results and your website is your product description. As your business gains reputation, which is only going to take place by understanding the benefits of your products, your ranking in search results will improve. This type of work involves publishing fresh content, about your products, which is distributed in your website and social media channels.
B. Target Customer
All you need to know is your target market: who will use your products, or better said, who will benefit from your products?
With that clearly defined, your website content must accentuate the benefits to solve problems/issues that arise in the life of your potential customers.
One way to begin the discovery process of your your market is making a list of 20 problems which your products will solve for customers. This type of list is obvious for a service contractor, but more complex for a clothes store. The product research you accomplish in this segment of your business plan is determines the degree your business will succeed.
We know from market research that price is a driving factor in an informed decision. But, for the long haul of a business, to sustain any online business, the customer base must accumulate people who prefer quality over an instant low price. The degree of price versus quality question is the century old dilemma faced by every type of business.
C. Business Product Publishing Cycle
Nowadays, social media marketing is pretty much necessary to grow the reputation of an online business, in their plan of development, must include time and money to publish media and verbiage covering product information to sustain search engine results.
This important segment of business development is as critical as tuning the engine of your automobile so that its' operation is optimized.
Two reasons underlying product publishing are 1) Google tools are constantly being modified with upgraded technology which means revise algorithms, 2) search engine rankings are determined by degree of fresh content, including inbound and outbound links, detected, and 3) customers want to know your business is keeping pace with the market place relating to your products.
As an example, one easy method to moving forward with this cycle is creating one piece of content, an easy example is an article, and using that in online business locations which are commonly a website page, a blog entry, RSS file entry, and short story in several social media channels that link back to your website.
Even more popular is using a video and that media is distributed in the same manner.
A recent leak of Google Developer documents revealed that fresh content plays a significant role in improving organic search engine rankings. But before you become overwhelmed, the basic online business ideas that those developers share a few years back still applies: EEAT or experience, expertise, authoritativeness, and trustworthiness are the guidelines to use in creating your content.
When you look at the big picture, those four elements are the same as in a quality reputation because they answer the "Who", "What", and "How" of your business and your products.
D. Website Content Tool
In the process of sketching out this article I was interacting with Grok. They provided a suggestion of dashboard.com as a website content tool. Since I knew nothing about that one I had too check it out. after looking then over and kicking the tires, I am impressed.
They provide a decent tool and you can test it out before making a purchase.
My key benefit is the ease of producing new content that is tuned. I provided a topic and the tool did the research and presented options, based on current search trends, on key words around that specific topic. This eliminates some serious time on my end in having to do this research in different screens. Plus, they grade the content I am writing based on grammar and use of those key words in conjunction with other SEO factors. In other words, there is more than one guideline integrated into the content measurement.
One con was the speller didn’t catch 100% of errors, but that is not a big deterrent since its an easy copy and paste to check using Word/Pages.
I do recommend using this tool to tune up your content. I will use it again. It also publishes and tracks your article, on it’s own system, but I did not use it to that extent.
Summary
I think its important to mention that any website development strategy relies on content involving product ideas, which is a constant focus point in order to place your business ahead of the competition. This is easy to accomplish and sustain when you consider the importance of developing a fortified digital marketing strategy in this digital age.
Your development plan must include multiple forms of product content, optimized with Google tools, and distributed using current methods that keep pace with the ever changing Google technology.
The time and money spent in this effort will result in a brand reputation that enhances your business.
The last idea is an easy, yet proven, marketing method. When you collect email addresses of your customers, or their cell phone numbers, it’s very easy with todays' technology to send them a gentle request to provide feedback about your products which can be used in the content publishing cycle.
I am intending this is helpful to your business.
Steu Mann
20 July, 2024