Business Intelligence Services

We work with clients in one of two ways. A popular way is providing a written Estimate for work to be done that has a one time fee, there is a specific time time frame listed on the Estimate. Another method is pay as you go, meaning a clients receives a written Estimate showing services and is billed monthly for the labor to provide those services.

You will find many providers that can build a website, preform social media marketing, and/or create your content. The difference with our services is we provide tools to design your content, and your SEO, so that you have the most recent data driven results, along with the metrics to measure your campaign in a realistic fashion. Go ahead and use another service to build your site or do you social media marketing, but who is going to give you the marketing intelligence with real times results?

Those intelligence results you will receive here, today and on an ongoing basis. The question becomes, are you going to use real time data or just publish content with no real metrics for what is productive and what is not productive?

We contribute marketing intelligence to your outreach efforts. As discussed below, this means receiving and applying relevant data, which contributes to constructing a meaningful campaign rooted in different aspects of your marketing strategy. Gathering information on your competitors, your customers, and your industry builds your perspective on the best method forward to develop marketing campaigns - content marketing, along with other activities built on real-time insights. We consider this as a significant benefit to your business, the key to creating a realistic marketing approach to produce success.

Our website design and online marketing programs integrate several useful features that support building your business reputation in search engines, resulting in improved organic search listings - today and tomorrow.

You, and your business, benefit as you have the marketing intelligence, specific to your project, described below that will boost your content marketing in short term and long term results, as well as, strengthen your SEO strategies.

5 Key Marketing Intelligence Features

1) Anchor Text
We research your competitors to learn wha anchor text they are using. This is the text that they use to make links to other web pages on their website. That info greatly enhances your keyword strategy, since we will be able to discern how they are ranking with each of those text links. In other words, use the efficient ones and forget the rest.

2) Article Research
Knowing the existing published articles, revenant to your business, means content related to your business, helps you understand what is useful in content marketing and what its not. We will compare the articles: where/how they appear in organic search results. That identification and comparison is provided as a written report.

3) Domain Researchbr> Understanding the domain of your competition will greatly contribute to your marketing intelligence. One example is that this information gives you a perspective on how search bots evaluate real-time content to produce search results. This deepens your understanding of how the rankings in search results are occurring since you have hard details on the domain, geographic details, key words in use, anchor text in use, and the backlinks connecting to the domain.

Take this one more step: compare the key words on a domain to current trends in Google Ad Words. This helps you fine-tune the verbiage that produces your content marketing strategy.

4) Authority Researchbr> This includes page authority and domain authority. This information drills down and uses metrics Google has developed to quantify results based on perceived value. Applying this intelligence to your marketing will fortify a content strategy to achieve marketing objectives in a specific campaign.

Page Authority
The reputation of your website pages begins with what Google's developers are calling the EEAT model. Those four elements evaluate your content in terms of its value to website visitors. There used to be a page authority score based on 1 to 100. I am not sure that is still being used by the search algorithms since EEAT has been released.

Domain Authority
There are several elements that combine to contribute to your domain authority. The metric is based on comprehensive content across the entire domain rather than an individual page.

5) Email Addresses
We can pull email addresses from the webpages around the globe using different characteristics of your target audience, for example, but not limited to, geographic parameters, key words that fit their profiles, buying habits, plus many more. These searches/collections are done on a customized basis, we are not selling the same email address list to many different people or organizations.

Market intelligence, also known as market intelligence reporting, is external data we collect about a target market, which is retrieved from our conversation with you about your project. But that's not all, marketing intelligence is used to accomplish several different marketing goals, which include making decisions regarding competitors, product(s), and consumer trends/behaviors. Decision-making in a company is a process that is nourished by the amount of relevant market information you have, and marketing intelligence does just that. It lets an organization gain a comprehensive understanding of its competitors, the state of its industry, market conditions, and the changing consumer landscape as a whole, thus granting them a desirable advantage in the market.