Website Design

AI Content

There are numerous text content generating AI websites out there. I use them to check my grammar sometimes, but have not used them to write articles or posts. From what I am reading, it sounds like a lot of "content creators" are using these AI content services, of which jasper.ai is one.

If you want to go straight to the source about website technology and SEO technology, I suggest reading the blogs of different Google developers. They pretty much give you the scoop on the updates and features in the planning or design stages.

That said, is it possible, since the function of Google is to drive the internet, that Google search algorithms are able to decipher the AI-generated text and then ding the entire website for using it?

Remember in 2012 when voice search was new? Everyone was worried that it would replace the need for SEO and make website design easier. Did that happen?

No, I have seen a decrease in SEO due to that in the last 10 years. What became clear using voice search was that the design of the content was what created the results that voice searches produced.

The content design in your website has several components that I am not going to repeat here but you definitly want to know those components and use them correctly.

Content Requirements

As for AI and content generation, Google tells us that they use the EEAT model to determine quality content.

Expertise
Experience
Authoritativeness
Trustworthiness

Experience
Only humans have this one; it's critical in our digital world that's moving toward integrating generative AI content. Can AI have experiences? No, but humans do all day long. Your content must demonstrate your experience.

Expertise
This is illustrated in the depth of your knowledge that you put forth in your content. For example, you can request AI to write an article about baking bread, but unless you already know the varying processes and methods of bread making and are able to distinguish features and benefits in those methods and processes, you won’t really be able to determine if AI is adding to your expertise or detracting from it.

Authoritativeness
Easy to establish using three methods. One is the ongoing effort to establish your brand. Another is high-quality back links, which are other websites linking to your web pages. The third one is building and sustaining a content architecture that exemplifies your knowledge, skills, and services or products.

Trustworthiness
The hub of this Venn diagram is the junction where expertise, experience, and authoritativeness overlap, which is what produces trustworthiness.

"People seeking success in Google Search should be looking to produce original, high-quality, people-first content demonstrating qualities E-E-A-T."
~ Google Developers

Search Results Organically

Let's review what Google is saying drives its search ranking. First, they are looking for helpful content. Secondly, which is the main emphasis, is the demonstration of the use of these five words in the order of importance shown below.

Meaning
Examining the intent of the words used in a search query For example, "how to change a dollar to pesos" is different than "how to change my mail address."

Relevance
The first signal used here is a keyword. That is, the keywords you have written in your website content. How do those keywords match up with the words used in a search query?

Quality
How does the content being described in the search query match sites whose content demonstrates expertise, experience, authoritativeness, and trustworthiness? The greater the match, the higher the organic search ranking.

Usability
All things being equal, from the above three items, the ease of use in website page content determines what ranking is first, then second, and so on.

Context
All things being equal, from the above three items, ease of use in website page content determines what ranking is first, then second, and so on.

"When crawlers find a webpage, our systems render the content of the page, just as a browser does. We take note of key signals — from keywords to website freshness — and we keep track of it all in the search index."
~ Google Developers

Summary

Publishing AI-generated text content to positively impact and fortify website content, your SEO strategy, and your brand is definitely possible. Review my website development plan if you are looking for ideas to freshen up your content strategy.

Reading Google developers content tells us that not only is using AI content a non-issue, but that they expect it and have designed search algorithms with it in mind. However, like human written content, AI content will be measured using the EEAT model.

Reviewing the requirements of processes in that model, it's easy to see that publishing AI text content, when done on the fly, meaning without using experience of subject matter and/or little demonstration of a subject matter background, will probably not fare well in search engine rankings.

Further, you already know about the importance of building quality backlinks and business profiles to establish your brand, since that has been around for many years now.

I think AI content generation is here to stay, and I am looking forward to how it develops in terms of supporting website design and supporting SEO.