Website Authority & Marketing Research

Marketing Research

Below are 30 statistics from research on methods, tools, and providers of website design and online marketing services.

• Google and Meta will together capture 48.4% of all U.S. digital ad revenue this year (28.8% for Google and 19.6% for Meta), down from 54.7% at their peak in 2017 (34.7% for Google and 20.0% for Meta).
  Insider Intelligence, 2022

• Lead generation (cited by 61% of corporate marketers) and Web site traffic (57%) are the top SEO objectives for marketers at enterprise companies in 2015. 54% want to improve traffic conversion rates. Just 24% cited attributing sales and revenue to SEO as a top goal.
  MediaPost

• Organic search drives 51% of all visitors to business-to-business and business-to-consumer Web sites, whereas paid-search drives 10% and social 5%.
  BrightEdge

• 64.97% of web traffic is via a mobile device, vs. 32.86% on desktop, and only 2.16% on tablet.
  Similarweb, 2023

• 92% of internet searches happen on a Google property.
  Stastica, 2023

• 67% of B2B buyers start the buying process with a broad web search.
  linchPinSEO, 2023

• Almost 50% of websites get 4-6 page views per visit. And 35% of websites get 7-10 page views from each visit. Just 17% of websites get between 1 and 3 page views per visit.
  Hubspot, 2023

• 86% of marketers told us that data privacy changes have impacted their overall marketing strategy over the past year.
  Hubspot, 2023

• The most popular landing page uses is one hat collects just the email address, which is called a "squeeze landing page".
  Hubspot, 2022

• A URL’s number of Google +1s is more highly correlated with search rankings than any other factor.
  Ber|Art

• 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
  HubSpot, 2017

• A typical searcher uses about 3 words in their search query.
  Jumpshot, 2022

• 72% of marketers say relevant content creation was the most effective SEO tactic.
  Ascend2, 2015)

• Google accounted for 91% of US site visits produced by mobile search in Q3 2017.
   Merkle, Digital Marketing Report Q3 2017

• 254/500 Small-medium businesses only have a basic understanding of SEO.
  Higher visibility, 2017

• 95% of page-1 Google results are now HTTPS.
  Serpwatch, 2022

• According to retailers, most customers, about 82 percent, conduct research online.
  Forbes

• 27% of people use voice search on mobile. The average voice search result is 29 words in length. 36.6% of US residents use voice assistants.
  Semand Sage, 2022

• 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
  HubSpot, 2017

• Small business owners and their employees has revealed that 57% do not have an SEO strategy.
  Search Engine Hournal, 2022

• 72% of marketers say relevant content creation was the most effective SEO tactic.
  Ascend2, 2015

• Google accounted for 91% of US site visits produced by mobile search in Q3 2017.
   Merkle, Digital Marketing Report Q3 2017

• 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
  Ambassador

• 63% of customers actually expect companies to offer customer service via their social media channels, and 90% of social media users have already used social media as a way to communicate with a brand or business.
  Smart Insights

• 80% of companies online are under the impression that they deliver exceptional social media customer service, while only 8% of their customers say that they agree.
  Smart Insights

• The active number of global mobile social media users is 3.3 billion global equaling 42% penetration (Source: Statista). Nearly 1 million people used mobile social media for the first time each day in 2018.
  We Are Social.

• Users spend on average 69% of their media time on smartphones.
  comScore.

• 96% of the people that discuss brands online do not follow those brands’ owned profiles.
  Brandwatch

• 84% of sharing of content is happening outside of social networks, on channels like email, instant messenger and SMS.
  RadiumOne

• Visual content is more than 40 times more likely to get shared on social media than other types of content.
  HubSpot

• Google estimates that the Internet now contains roughly five million terabytes of data – but the search giant has indexed only 0.04% of it all.
  The Wonder of Tech

• Integrating PPC and organic SEO efforts results on average in a 25% increase in clicks and a 27% increase in profits over isolated or disconnected efforts.
  Digital Marketing Philippines

• Google’s advertising revenue is larger than that of the entire U.S. print industry.
  The Wonder of Tech

• 30% of companies outsource their paid search advertising, and 28% do so for display advertising.
  MediaPost

• Total internet advertising spending is growing 16% per year. Mobile accounts for 11% of the total.
  TechCrunch

• 61% of CMOs say search engines are an effective marketing channel.
  AdWeek

• Nearly half of digital marketing budgets are spent on search, with 31% on paid search and 18% on SEO.
  MarketingProfs

• In PPC search ads, 86% of all ad impressions accrue to the top four spots.
  clickZ

• Overall, U.S. marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019 — growing at a 12% compound annual growth rate (CAGR) — but search will remain the largest share of interactive spend.
  MediaPost