Website Repair Services
One hour to discuss your website repair and methods to resolve issue(s). You receive a written estimate to make repairs and a project work schedule. This fee is applied to fee shown in estimate work. This work is completed in USA.
Website Repair Services
One hour to discuss your website repair and methods to resolve issue(s). You receive a written estimate to make repairs and a project work schedule. This fee is applied to fee shown in estimate work. This work is completed in USA.
SEO Audit
Comprehensive review of your website content and architecture with current SEO techniques. You benefit with a written report covering 12 distinct points, plus we have a 30-60 minute phone call to discuss the report. Competed in the USA.
SEO Audit
Comprehensive review of your website content and architecture with current SEO techniques. You benefit with a written report covering 12 distinct points, plus we have a 30-60 minute phone call to discuss the report. Competed in the USA.
Email List
A customized list of 1,000 email addresses that are fresh and have not been previously sold to another person or business.
Excellent resource for use in prospecting and will plug in to your existing online system or customer management system.
After payment is made, we will contact you to learn the demographics you are targeting.
It will take 3 to 4 days to create a list of addresses and deliver them to you via email.
Email List
A customized list of 1,000 email addresses that are fresh and have not been previously sold to another person or business.
Excellent resource for use in prospecting and will plug in to your existing online system or customer management system.
After payment is made, we will contact you to learn the demographics you are targeting.
It will take 3 to 4 days to create a list of addresses and deliver them to you via email.
Keyword Builder
35 dynamic keywords that are customized to a website domain plus any geographical location. Boost page content and fortify SEO methods, included ate two 30 minute consultations.
Keyword Builder
35 dynamic keywords that are customized to a website domain plus any geographical location. Boost page content and fortify SEO methods, included ate two 30 minute consultations.
Online Marketing
Online marketing is an ongoing synthesis of your website content and the media you create, along with the publication of your content in public channels such as social media.
We create and sustain customized content marketing systems for clients to promote their businesses and build visitor traffic with the objective of converting visitors.
Published April 31, 2023
Website Architecture
As you design your website, you must include structured data and rich data snippets.The structured data is displayed using a schema, which I go into below. The rich data snippets I will cover in another article very soon
At Schema, you will find the format guidelines for how to use structured data.
Here are some important dos and don’ts:
Don’t create blank or empty pages just to hold structured data.
Don’t use content in your structured data if the web page viewer cannot see it. The data has to be viewable on the actual web page. For example, the description in the data should be visible on the web page.
It is not a good idea to mislead readers or impersonate other people or organizations.
Specify all required properties for your data snippet type. Items that are missing required properties in the snippet are not eligible for rich results.
SEO requires the installation of current search technology on your website. At this point, this tech is dictated by Google developers.
~ Steu Mann, Seven Pillars To Online Business Success
SEO requires the installation of current search technology on your website. At this point, this tech is dictated by Google developers.
~ Steu Mann, Seven Pillars To Online Business Success
Helping The Search Bots
As you design your website, you must include structured data and rich data snippets.Structured data sends signals to the bots that help them decipher what your data is about and how to categorize it. The benefit to you is that it means you are helping them decide what organic search listings you want to display.
Working with the schemas is a bit confusing, even for me. But don't let it be daunting to the point where you do not use them.
The first schema to install on your site is the organization markup. This identifies your brand signals and starts building the knowledge vault about your business. Be sure to specify your logo, social profile links, and corporate contact information.
The second schema to install is going to be a product or service, which depends on what your business provides.
The third schema to install would be one for a local business, if you want to be identified as a local business.
There is also a schema validator. This is helpful after you install your schema and want it checked for accuracy and to make sure it's in the correct format.
You are going to place your schema information in the HEAD tag on your web page. You can use more than one schema on a page; you don’t have to have a schema on every page.
I do provide is a collection of recent website design and marketing research when you have time to review it.
At the core, content marketing relies on creative juice, graphic know-how, and specific elements of website tech.
~ Steu Mann, Seven Pillars To Online Business Success
At the core, content marketing relies on creative juice, graphic know-how, and specific elements of website tech.
~ Steu Mann, Seven Pillars To Online Business Success
Content Marketing
The first aspect is making sure that your content is scalable to all devices: laptops, phones, tablets, and desktop computers. Most website-building platforms do that automatically for you today. Secondly, make sure your page load speeds are quick since visitors like that, and the search bots will ding you for having low page load speeds.The overall picture of content marketing is the creation, distribution, and publishing of media to promote your business. But before you begin, make sure you understand some characteristics of your target audience. That information will help you tune your content to be engaging for those specific people.
I am going to insert a shameless plug here for my ebook, The Seven Pillars To Online Business Success. The content there will save you from having to reinvent the wheel, along with my research, which saves you from trotting all over the place to retrieve it.
On the content marketing front, be careful not to use too much AI-generated content. The search algorithms can detect that sort of content, and that will negatively impact your entire website's ranking.
The content you create and publish meet be educational and answer the questions of your readers.
~ Steu Mann, Seven Pillars To Online Business Success
The content you create and publish meet be educational and answer the questions of your readers.
~ Steu Mann, Seven Pillars To Online Business Success
Must Have Content
As you pursue your perfect content, you will favor one type of media over another. For example, maybe you like to write, so you will have more written material, perhaps even a blog. Or, you may like creating videos, so you will upload them to channels like YouTube or Vimeo or host videos on your own website.You must find your niche which happens when you just do what feels best to you. A word of caution: when using channels outside your website, be sure to use SEO methods on them. Design every channel you create just like you design your website: reach your target audience.
If you are wondering what I mean, what are your key words and key phrases that will attract your target audience? Doing that research to identify words and phrases is important. Plus, use the free Google search trends that are already out there and available to help you zero in on phrases being used in searches now to find websites offering products and services similar to your business. Two resources from Google for your researching are Trends and Ad Words. Also, to better understand your competition, maybe even to get some ideas on designing your content, deepen your understanding with a search engine tool.
Last one you gotta have on your site is a download file about your benefits and features. Create this flyer/brochure as a PDF so its easy to open and print for anyone. And, of course, you are going to name that PDF with s file name that is replant to your business products.
Remember, there are a ton of potential customers for your business out there, but they don’t know your business name, and that why content marketing is so important to every online business.
Chatbots are working well with my clients to generate new leads from their website. Have you done a trip run with one?
~ Steu Mann, Seven Pillars To Online Business Success
Chatbots are working well with my clients to generate new leads from their website. Have you done a trip run with one?
~ Steu Mann, Seven Pillars To Online Business Success
Social Media
Always include a link to your website when you post on social media. You want your website to be the hub of your business's reputation. Actually, your website is the only space on the internet you actually own, but I talk in detail about that in my ebook.Always use images on your social media. You already know, "One picture is worth a thousand words."
There is no use having a zillion social media channels. Find out where your target audience is likely to hang out, and use that channel. You'd be surprised at how many people consider Instagram to be their "go-to" channel. Not so unless your target audience is mostly women.
Pew Research has some insight into who uses social media. Wikipedia has a list of demographics for users of different social media channels.
Text links done in combination with SEO research will significantly boost your marketing.
~ Steu Mann, Seven Pillars To Online Business Success
Text links done in combination with SEO research will significantly boost your marketing.
~ Steu Mann, Seven Pillars To Online Business Success
Summary
The essential understanding of your content is how to design it with SEO methods. For example, when you name a picture, use a file name that is pertinent to your marketing strategy. If you are selling bakery goods, give the picture of the bread a name to identify it as such. You will be surprised at the number of people who just upload files to their website with the default name that the device applies to the photo. Don’t do that; instead, rename your files.Success with content marketing is not predicated on a specific content type over another, although certain methods are favored by users. For example, videos are a favorite form of content for many across the age spectrum. Also, AI generated text is becoming popular for post content. A new trend is using AI content in website design.
To sustain your success with content marketing, you are going to be creating fresh content on a regular basis. To maximize your efforts, I suggest using one piece of content in multiple locations. For example, the content you place in a blog post can be placed on a web page and on one or more social media platforms. On the video front, placing a video on YouTube and then embedding it on your website, on your blog, and in social media gives you more exposure than just leaving it on YouTube.
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