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Business Tips Blog

Ideas and techniques to improve your online business.

Why Invest In SEO?

Why Invest In SEO?

Organic listings in search results are displayed due to Search Engine Optimization (SEO). When done corretly, SEO beats paid advertising for every dollar spent. Why?

Because paid advertising only appears while you pay the advertising fee. Conversely, SEO results are a result of content, aka content marketing, which will continue to thrive long after you paid an SEO fee.

Here’s a list of specific reasons why your business should definitely consider investing in you SEO to produce organic search results:

Proven Track Record
Plenty of SEO case studies performed post-Hummingbird can verify this. Joshua Guerra, CEO of marketing firm BIZCOR says “As long as you are focusing on optimal user experience while performing methodic SEO strategies, you will be rewarded with higher positioning and organic traffic.”

SEO techniques will be updated in your website as the search algorithms are updated. This method insures optimal SEO results for the long term.

Success Stories Abound
Based on the way search engines appear to be developing, it is not likely that SEO will cease to be effective any time in the foreseeable future.

You can already measure searches done using audio (Siri) and video results (YouTube). For example, when a user searches for products produced by your business, is your video displayed in the organic listings?

Ultimately these results depend on keywords the same as traditional text-based content.

SEO Is Measurable & Affordable
Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains the bedrock of your online presence as you deploy permeant media strategies.

Date Published: 14 May., 2022

Why Invest In SEO?

Why Invest In SEO?

Organic listings in search results are displayed due to Search Engine Optimization (SEO). When done corretly, SEO beats paid advertising for every dollar spent. Why?

Because paid advertising only appears while you pay the advertising fee. Conversely, SEO results are a result of content, aka content marketing, which will continue to thrive long after you paid an SEO fee.

Here’s a list of specific reasons why your business should definitely consider investing in you SEO to produce organic search results:

Proven Track Record
Plenty of SEO case studies performed post-Hummingbird can verify this. Joshua Guerra, CEO of marketing firm BIZCOR says “As long as you are focusing on optimal user experience while performing methodic SEO strategies, you will be rewarded with higher positioning and organic traffic.”

SEO techniques will be updated in your website as the search algorithms are updated. This method insures optimal SEO results for the long term.

Success Stories Abound
Based on the way search engines appear to be developing, it is not likely that SEO will cease to be effective any time in the foreseeable future.

You can already measure searches done using audio (Siri) and video results (YouTube). For example, when a user searches for products produced by your business, is your video displayed in the organic listings?

Ultimately these results depend on keywords the same as traditional text-based content.

SEO Is Measurable & Affordable
Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains the bedrock of your online presence as you deploy permeant media strategies.

Date Published: 14 May, 2022

Website Visitor Privacy Regulations News

Website Privacy Regulation Update

If you are a website owner or website admin, this is information to help you understand regualtions to protect the privacy of folks visitisng your website.

"The French Data Protection Agency, CNIL (Commission nationale de l’informatique et des libertés), has concluded that the use of Google Analytics is illegal under GDPR. The CNIL has begun issuing formal notices to website managers using Google Analytics.

This follows the January 2022 Austrian Data Protection Authority’s decision to declare Google Analytics illegal to use under GDPR. Under the GDPR, personal data covers a range of identifiers including email address, race, gender, phone number to name a few, but the less obvious identifiers include IP addresses or cookie IDs, for instance.

Since the invalidation of the Privacy Shield framework, an agreement between the EU and US that allowed the transfer of data to certified US companies, the CNIL and other EU data protection authorities have received numerous complaints regarding data transfers collected during visits to websites using Google Analytics."
~ Matomo Blog

The General Data Protection Regulation (EU) (GDPR) is a regulation in EU law on data protection and privacy in the European Union (EU) and the European Economic Area (EEA). The GDPR is an important component of EU privacy law and of human rights law, in particular Article 8(1) of the Charter of Fundamental Rights of the European Union. It also addresses the transfer of personal data outside the EU and EEA areas.

The GDPR was adopted on 14 April 2016 and became enforceable beginning 25 May 2018. As the GDPR is a regulation, not a directive, it is directly binding and applicable, and provides flexibility for certain aspects of the regulation to be adjusted by individual member states.

There are currently no federal laws or regulations in the USA about website visitor privacy rights. However, California and Nevada do have requirements at his time.

Read full article at Matamo.

Date Published: 15 Feb., 2022

Website Visitor Privacy Regulations News

Website Privacy Regulation Update

If you are a website owner or website admin, this is information to help you understand regualtions to protect the privacy of folks visitisng your website.

"The French Data Protection Agency, CNIL (Commission nationale de l’informatique et des libertés), has concluded that the use of Google Analytics is illegal under GDPR. The CNIL has begun issuing formal notices to website managers using Google Analytics.

This follows the January 2022 Austrian Data Protection Authority’s decision to declare Google Analytics illegal to use under GDPR. Under the GDPR, personal data covers a range of identifiers including email address, race, gender, phone number to name a few, but the less obvious identifiers include IP addresses or cookie IDs, for instance.

Since the invalidation of the Privacy Shield framework, an agreement between the EU and US that allowed the transfer of data to certified US companies, the CNIL and other EU data protection authorities have received numerous complaints regarding data transfers collected during visits to websites using Google Analytics."
~ Matomo Blog

The General Data Protection Regulation (EU) (GDPR) is a regulation in EU law on data protection and privacy in the European Union (EU) and the European Economic Area (EEA). The GDPR is an important component of EU privacy law and of human rights law, in particular Article 8(1) of the Charter of Fundamental Rights of the European Union. It also addresses the transfer of personal data outside the EU and EEA areas.

The GDPR was adopted on 14 April 2016 and became enforceable beginning 25 May 2018. As the GDPR is a regulation, not a directive, it is directly binding and applicable, and provides flexibility for certain aspects of the regulation to be adjusted by individual member states.

There are currently no federal laws or regulations in the USA about website visitor privacy rights. However, California and Nevada do have requirements at his time.

Read full article at Matamo.

Date Published: 15 Feb., 2022

Website Visitor Privacy Regulations News

Website Privacy Regulation News

The GDPR is a comprehensive guide put together as a legal framework to provide privacy for website visitors. The EU has fined big tech companies for not complying with the parameters in the GDPR.

To be in complaince with the GDPR ......

Is your website, using Google Analytics? If so you must ask for consent from everyone who visits your website. If you don’t, you could be liable to privacy law infringements and face being fined for not complying with the GDPR. That consent needs to be

  1. Freely given (the user must have a choice to not give consent and be able to opt out at any time).
  2. Informed (you need to disclose who is processing the data, what data is processed and how to opt out)
  3. Specific (consent is only valid for the specific informed purpose)
  4. Unambiguous (for example, pre-ticked boxes or similar aren’t allowed)
    Those four characteristics invalidate 99% of all "cookie notices" you see today on USA websites. If users don’t give you consent, you are not allowed to track them using Google Analytics or any other US based cloud solution.

Replace Google Analytics with program not based in USA. Matomo Analytics is one I have begun using; its' servers are based in Germany. Matomo satisfies CJEU privacy shield requirements.

I will keep you posted on these privacy regulations as they take place..
Cheers, Steu.

EU: European Union
GDPR: General Data Protection Regulation

Date Published: 16 July, 2020

Website Visitor Privacy Regulations News

Website Privacy Regulation News

The GDPR is a comprehensive guide put together as a legal framework to provide privacy for website visitors. The EU has fined big tech companies for not complying with the parameters in the GDPR.

To be in complaince with the GDPR ......

Is your website, using Google Analytics? If so you must ask for consent from everyone who visits your website. If you don’t, you could be liable to privacy law infringements and face being fined for not complying with the GDPR. That consent needs to be

  1. Freely given (the user must have a choice to not give consent and be able to opt out at any time).
  2. Informed (you need to disclose who is processing the data, what data is processed and how to opt out)
  3. Specific (consent is only valid for the specific informed purpose)
  4. Unambiguous (for example, pre-ticked boxes or similar aren’t allowed)

Those four characteristics invalidate 99% of all "cookie notices" you see today on USA websites.

If users don’t give you consent, you are not allowed to track them using Google Analytics or any other US based cloud solution.

Replace Google Analytics with program not based in USA. Matomo Analytics is one I have begun using; its' servers are based in Germany. Matomo satisfies CJEU privacy shield requirements.

I will keep you posted on these privacy regulations as they take place..
Cheers, Steu.

EU: European Union
GDPR: General Data Protection Regulation

Date Published: 16 July, 2020

This information is provided as educational material.

© Copyright Protected, All Rights Reserved, Star Path Works, LLC

© Copyright Protected, All Rights Reserved, Star Path Works, LLC