Your business receives five significant benefits from our website design services. We have helping business owners improve online market gin success for over 15 years.
Website design includes marketing because your website is a living document. To keep pace with new search tech, published by Google, a successful website must adhere to the constantly revising specifications.
When is the last time you have checked your website compliance with recent tech specifications? When you website is tuned, there are five common benefits your business will receive.
Business Development
Website, or online business showcase, are an affordable solution for every size of business. At Gulf Coast Website Services we provide you with quality marketing strategies to boost your website content. According to BrightEdge research in 2023, “Organic is simply better for delivering relevant traffic. The only channel that performs better in some capacities is paid search ads, but that is only for conversions, not overall traffic delivery (Paid Search only accounted for 10 percent of overall total traffic).”
Marketing Success
SEO, Search Engine Optimization, produces organic search results, which means you are not paying for advertising. This type of search results makes it easier for people to locate you and learn about your services.
Business Reputation
Your business reputation depends on content ad marketing material. First by being able to find you. Secondly, by your providing educational material about your business.
Increased Sales
When more people are talking about your business, its because they found something to talk about. Your website is the epicenter or hub or your online reputation.
Using social media to explain your features is well and good but it’s not lasting. In other words, SEO cannot be done with content in social media.
For a potential clients to find your business they must be able to learn about you. Today, that means being findable in search engine results. The advantage of organic search results is your can easily become embedded in high raking results, with out having to pay ongoing advertising fees.
Content Marketing Success
A very tangible result of any website is the links created that draw website visitors. While there are many variables to a good link, inbound marketing versus outbound marketing, the fact remains that these type of links cannot be nurtured in social media. Link building, that is designed to last, must come from permanent media.
Here is an example. You have a Facebook account where you make posts and include a website link. This is great for short term marketing and in that this creates an inbound marketing ink to your website. However, you have no control over that link inside Facebook.
Another strategy is building links in content that is a more permanent type of media. Let’s use video content. YouTube is the second largest search engine next to Google. Placing content in there allows you options that produce some limited SEO results, but as you continue producing videos in YouTube, the algorithm begins to provide a higher rank on your videos giving you increased visibility in search results.
You maximize your marketing dollars when you post your video in YouTube and then place that same video in Facebook and other social media. Video is the preferred media now, and has been for a while, on many topics but especially when learning about a product or service.
Optinmonster.com recently released some video marketing research that reported the following:
1) 91% of businesses use video as a marketing tool in 2023.
2) The highest ever proportion of marketers (96%) continue to value video as an ‘important part’ of their content marketing strategy.
3) 30% of people lack the time to create video content but 70% of ‘non-video-marketers’ plan to start online video marketing in 2023.
4) 17% of video marketers said they used video for the first time in 2022.
5) 42% of video marketers say they spend between $0 and $500 on an average video.
6) 39% of video marketers feel video marketing is becoming more expensive.
We have experience and expertise in creating short videos to use in both your social media and YouTube channels. Call us today to learn more at (509) 820-0351.
