This depends on where you are in your experience level and the degree to which you are creating content. Many website-building efforts do not cover all seven essential areas of a successful website. Many website owners may write good content but need support in learning SEO. While others may be better at running their businesses but are not sure how all the comments on a website come together to create a website, aka a business showcase.

There are technical and creative skills required in a website business endeavor. With the correct understanding and generous amounts of sweat equity, anyone will succeed in building, designing, publishing, and maintaining a website.

It is very possible and probable that people can become excellent at DIY website building, but, like many other efforts in life, it's a practice that evolves over time.

My ebook covers a comprehensive list of seven components required in every website builder, which you can view in the ebook reading sample.

But don’t get confused because the arena of your online business showcase includes website infrastructure as well as content marketing, which includes SEO, plus a plan of online marketing to successfully move forward with specific objectives. The entire arena is covered in detail in my ebook.

There are specific strategies for website architecture and content that are detailed in my ebook.

You can apply those methods to whatever type of website is being designed, rebranded, or just under consideration.

I have included pricing information for website SEO in case you want to hire or compare vendors. The ideas I share in my ebook, which I have developed over the years working on website projects, will help you make informed choices on SEO campaigns covering any type of website.   Just don’t expect to use those techniques and, in a week, see the desired organic listings in the search results that you are expecting. Keep in mind that search engines are not instantaneous.

Once you upload content, it takes the search engines weeks to process it and then compile your content into algorithms that determine the results displayed as organic listings.

I give myself 4-6 weeks to see SEO changes once I have made major changes to a website. I promise that with my ebook, you will enhance your DIY marketing results.

You will find that information in the SEO section of my ebook. Also, you should apply the Plan of Development section to your project; this will give you a roadmap to follow. But first, you must complete your SEO research so you have a worthwhile and realistic target for SEO objectives.

I think there are two distinct types of intelligence in your online business. One is knowing your competition, and the other is knowing your target audience—your customers.

How do you better understand what your competition is doing in marketing? That answer may help you improve yours. This is covered in my ebook.

Over the years,  I have seen successful businesses become overwhelmed with new business once they have a website in the search engines. Growing pains are real, every business must learn to keep pace with expansion. With a sudden influx of inquiries and potential customers, how will you trim or optimize your process(es) to evaluate customers and get them into the order pipeline? This perspective is covered in my ebook.

For sure, you own your content. When you purchase your domain from a domain registrar, you absolutely own your domain as long as you pay the annual fee. Depending on your website platform, you may not own your website architecture.

I believe the best-in-class website makes their domain the hub of all marketing activity. There are several nuanced topics around that thinking, which are helpful to know, that I cover in my ebook.

This is a complex question. To answer it simply, anyone who clicks a link to your website can view it. To view your website in search engine results, you must complete comprehensive SEO techniques to be seen organically or buy an ad in search engines and be seen based on your ad parameters.

However, be aware that recent research shows people prefer to click on organic listings over ads. Yet, I believe that realistically, you are always going to have people click on your ad since it’s located at the top of search result pages.

In my ebook, read the sections on SEO, online marketing, media creation, and tools. I promise that from that material, you will have a complete answer to this important question about success as a website builder.

When you pay to have your business appear in your custom ad in Google Ads, your website will appear when searches are performed that relate to the key words or phrases you have designed in your Google Ad Words campaign planner. The caveat is that when you stop paying for the ad-word campaign, your results stop too.

My ebook covers how to set up SEO, with the goal being that your website appears as an organic listing when searches are performed that relate to the key words or phrases you have geared your content towards. Organic results do not require money spent on Google ads, but they do require your sweat equity in DIY online marketing. I promise my ebook will improve your skills for successfully producing organic results when you follow my instructions.

To improve your online marketing, you need a plan of development. I have explained this in detail with examples in my ebook. You must take a comprehensive approach to have lasting results, meaning you optimize your website design, your content creation, and your methods of distributing your content. This is an ongoing effort to sustain the juice of your marketing. In other words, when you take a break and stop working your plan, then, to one degree or another, your marketing results will be reduced

After you have your domain purchased, you need to choose the website platform that works for your technical skills today and what you are willing to grow into over the next few years. Every website owner must exercise, or hire, technical and creative skills to have a successful business website.

In my ebook, I cover the seven fundamental website components, which are the foundation of the technical side, along with the roles of a website designer and website administrator. You have to be realistic with your ambitions. "How much do you want to do yourself? How much do you want to hire?"

The ebook includes pricing charts for website designers, SEO work, and a project budget. Those will help you determine what you are going to have to pay for the work that you hire.

I suggest reading the Website Platform section and using that to do research on the costs and features of the available platforms. Create some free accounts on different platforms and build a sample one-page website on each one.

- Which is more intuitive to navigate?
-Which provides the best SEO opportunities?
- How do the costs add up when comparing each platform?
- Do they include free email accounts?

The content in my ebook will help you identify the optimal parameters to choose the best website builder for your project.

I like the independent website builder process because it offers me more freedom in design and SEO with lower costs than the conglomerate website builder.

But once you have the technical side figured out, you are onto creating content, which requires more creative and artistic skills. Look over the online marketing and media creation sections. That material will help you understand what content you need now and what content you can add to your future efforts.

If you have immediate expectations that new content will suddenly boost your search rankings, that is not going to happen. In the content creation and publishing area, a consistent effort will produce the desired results. Qualitative content has been and will probably always remain the definitive measure of marketing success. That said, be careful about using artificial intelligence (AI) to write your content. I am starting to see articles where algorithms can detect that content source and subsequently cause a negative impact on your search results.