Organic listings in search results are displayed due to Search Engine Optimization (SEO). When done correctly, SEO beats paid advertising for every dollar spent. Why?
Because paid advertising only appears while you pay the advertising fee. Conversely, SEO results are a result of content, aka permanent media, which will continue to thrive long after you paid an SEO fee.
Below are eight guidelines to keep in mind as you build your marketing plan.
Build Your Marketing Plan Based On Results
There are many case studies of SEO out there to review. The analytics you install on your website will clearly point to how visitors find you and what they do once they landed on your site. Use that information to fine tune your website content and marketing campaigns.
Success Stories Abound
Based on the way search engines appear to be developing, it is not likely that SEO will cease to be effective any time in the foreseeable future. On some level, even audio and video searches ultimately depend on keywords the same as traditional text-based content; this link ensures the continued success of SEO techniques as long as it exists.
SEO Is Measurable & Affordable
Compared to the costs associated with other forms of online marketing such as PPC (Pay Per Click) advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence.
Use Analytics To Examine Website Visitor Traffic
Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online. Do you want them to be able to locate your business, or not? Without organic SEO in place, people will have a very hard time finding you and will instead find your competitors.
Design Website To Connect With Mobile Users
The amount of traffic delivered to mobile devices is expected to exceed that delivered to traditional desktop devices - year after year. With this dramatic explosion in mobile usage, a whole new world of effective SEO techniques have opened up for companies, such as local search optimization, targeting your website design on mobile devices to display differently, and drilling down in analytics to examine what mobile users do on your website.
Information Age: Quality Content Is Primary Focus
With each and every update to its search algorithm, Google and other engines change the way they look at websites. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile spread out months and years is potentially damaging to your business, as it is one of the factors Google evaluates when looking at your site.
Must Keep Up With Competitors
the best way to keep up with your competition, or exceed them, in search engines is publishing quality content. Filling the steps in the article will support you in building a better website, while improving your website skills. Use analytics and researching marketing trends to identify what your competition is presenting in content and design your content accordingly.
Local Business Listings In Search Engines
Obtain a free local business listing today. Setup a free Google Local Business and Bing Local Business listing.